Fit Binary Logistic Model and Binary Logistic Regression perform the same analysis from different menus. Use these analyses to describe the relationship between a set of predictors and a binary response. A binary response has two outcomes, such as pass or fail. You can include interaction and polynomial terms, perform stepwise regression, fit different link functions, and validate the model with a test sample or with cross-validation.
For example, marketers at a cereal company investigate the effectiveness of an ad campaign for a new cereal. The marketers can use binary logistic regression to determine whether people who saw the ad are more likely to buy the cereal.
To fit a binary logistic regression model, choose .
For some applications, you consider different approaches to model construction. For more information on different types of models, go to Types of predictive analytics models in Minitab Statistical Software. Minitab offers CART® Regression, TreeNet® Regression, Random Forests® Regression, and MARS® Regression analyses with the Predictive Analytics Module. The Discover Best Model (Continuous Response) analysis compares the performance of different model types in 1 analysis. Click here for more information about how to activate the module.