Interpret the key results for Winters' Method

Complete the following steps to interpret a Winters' method analysis. Key output includes the Winters' method plot, the accuracy measures, and the forecasts.

Step 1: Determine whether the model fits your data

Examine the plot to determine whether your model fits your data. If the fits closely follow the actual data, the model fits your data.
  • If the model fits the data, you can perform Decomposition and compare the two models.
  • If the model does not fit the data, examine the plot for a lack of seasonality. If there is no seasonal pattern, you should use a different time series analysis. For more information, go to Which time series analysis should I use?.

On this plot, the fits closely follow the data, which indicates that the model fits the data.

Step 2: Compare the fit of your model to other models

Use the accuracy measures (MAPE, MAD, and MSD) to compare the fit of your model to other time series models. These statistics are not very informative by themselves, but you can use them to compare the fits obtained by using different methods. For all 3 statistics, smaller values usually indicate a better fitting model. If a single model does not have the lowest values for all 3 statistics, MAPE is usually the preferred measurement.
Note

The accuracy measures provide an indication of the accuracy you might expect when you forecast out 1 period from the end of the data. Therefore, they do not indicate the accuracy of forecasting out more than 1 period. If you're using the model for forecasting, you shouldn't base your decision solely on accuracy measures. You should also examine the fit of the model to ensure that the forecasts and the model follow the data closely, especially at the end of the series.

Model 1

Accuracy Measures

MAPE7.265
MAD16.621
MSD518.119

Model 2

Accuracy Measures

MAPE2.474
MAD9.462
MSD135.701

Key Results: MAPE, MAD, MSD

In these results, all three numbers are lower for the 2nd model compared to the 1st model. Therefore, the 2nd model provides the better fit.

Step 3: Determine whether the forecasts are accurate

Examine the fits and the forecasts in the plot to determine whether the forecasts are likely to be accurate. The fits should follow the data closely, especially at the end of the series. When using a seasonal model it is especially important to verify that the fits match the actual values at the end of the time series. If the seasonal pattern or trend do not match up with the fits at the end of the data, the forecasts are likely to be less accurate. In this case, collect more data so the model can adapt to changes in the seasonal pattern or trend.

If the model fits the data at the end of the series, you can usually safely predict at least one full seasonal cycle.

On this plot, the fits closely follow the data and the seasonal pattern and trend are stable at the end of the data. The forecasts are likely to be accurate for the next year.