Use the link function to find a model that best fits your data. Use the goodness-of-fit statistics to compare fits using different link functions. Certain link functions can be used for historical reasons or because they have a special meaning in a discipline.
One advantage of the logit link function is that it provides an estimate of the odds ratio for each predictor in the model.
The output also identifies which level of the response is the reference event.
Use the response information to examine how much data are in the analysis. Larger random samples with many occurrences of each level usually provide more accurate inferences about the population.
Also use the response information to determine which event is the reference event. Interpretation of statistics like coefficients and odds ratios depend on which event is the reference event.