Complete the following steps to specify the columns of data that you want to
analyze.
- In
Response,
enter the column that contains the binary response. Values may be numeric or
text.
- In
Response
event,
select which event the analysis will describe. By default, the second response
level is selected as the response event. Changing the response event does not
affect the model, but it can make the results more meaningful.
- In
Continuous predictors,
enter the continuous variables that may explain or predict changes in the
response. Continuous predictors must use numeric values.
- In
Categorical predictors,
enter the categorical variables that may explain or predict changes in the
response. Categorical predictors may use text or numeric values.
In this worksheet,
Bought is
the binary response that indicates whether a consumer purchased a new brand of
cereal. The response event is
Yes.
Income and
Children are continuous predictors.
Store and
ViewAd are categorical predictors.
The first row in the worksheet shows that the consumer bought the new
brand of cereal. This consumer has an income of $37000, shops at store A, has 1
child, and viewed the advertisement for the cereal.
C1-T
|
C2
|
C3-T
|
C4
|
C5-T
|
Bought
|
Income
|
Store
|
Children
|
ViewAd
|
Yes
|
$37,000
|
A
|
1
|
Yes
|
No
|
$47,000
|
A
|
3
|
No
|
Yes
|
$34,000
|
A
|
0
|
No
|
Yes
|
$58,000
|
B
|
0
|
No
|