Use CART® Classification to create a decision tree for a binomial or multinomial categorical response with many categorical or continuous predictors. The CART® Classification illustrates important patterns and relationships between a categorical response and important predictors within highly complicated data, without using parametric methods.
CART® Classification provides insights for a wide range of applications, including manufacturing quality control, drug discovery, fraud detection, credit scoring, and churn prediction. Use the results to identify important variables, to identify groups in the data with desirable characteristics, and to predict response values for new observations. For example, a market researcher can use CART® Classification to identify customers that have higher response rates to specific initiatives and to predict those response rates.
For a more complete introduction to the CART® methodology, see Breiman, Friedman, Olshen and Stone (1984)1.
To perform a CART® Classification, choose .
If you have a continuous response variable, use CART® Regression.