Overview for Binary Logistic Regression

Use Binary Logistic Regression to describe the relationship between a set of predictors and a binary response. A binary response has two outcomes, such as pass and fail. You can also perform stepwise regression.

For example, marketers at a cereal company investigate the effectiveness of an ad campaign for a new cereal. The marketers can use binary logistic regression to determine whether people who saw the ad are more likely to buy the cereal.

Where to find this analysis

  • Mac: Statistics > Regression > Binary Logistic Regression
  • PC: STATISTICS > Binary Logistic > Binary Logistic Regression

When to use an alternate analysis

If you have only one continuous predictor, you can use Simple Binary Logistic Regression.

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