The
Impact vs. Effort
Matrix answers the following questions.
- Which activities should we focus on? Which activities can we ignore?
- Which activities will take longer, but are still worth doing?
- Where should we allocate time and resources?
How-to
- As a group, define a clear objective.
- Identify all the activities required to meet the objective.
- Assess the impact (value) and effort (time, money, and resources) of each
activity.
- Based on your assessment, enter each activity into the appropriate quadrant.
- Major Projects: Activities that require much effort but have high-impact
results. Focus on these activities only if you are committed to the
difficult work involved.
- Quick Wins: Activities that require little effort and have high-impact
results. Focus on these activities first because they yield the best
return on investment.
- Time Wasters: Activities that require much effort and have low-impact results.
Do not focus on these activities because the effort outweighs the
impact.
- Fill Ins: Activities that require little effort but have low-impact
results. Focus on these activities only after you complete
activities that yield high-impact results.
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