After you complete the analysis, you will have a high-level understanding of what areas
of your organization are performing optimally and what areas need to be adjusted.
The SWOT Analysis
answers the following questions.
- What do we do better than our competitors?
- What do our competitors do better than us?
- What new trends can increase our market share?
- What emerging markets might jeopardize our success?
- As a group, consider the following aspects of your organization and enter
the information into the appropriate quadrant.
- Strengths: Factors that make success easy. Examples include strong brand
recognition, a loyal customer base, or a positive corporate culture.
- Weaknesses: Factors that make success difficult. Examples include poor
customer service, high employee turnover, or lack of budget.
- Opportunities: Factors that represent potential growth. Examples include a
change in demographics, advances in technology, or a strong economy.
- Threats: Factors that represent risk. Examples include rising cost of
materials, weakening demand, or inflation.
- After you complete the quadrant, explore strategies to leverage your
strengths, eliminate weaknesses, capitalize on opportunities, and mitigate
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