On an idea map, the main question is in the center. Affinities, which are
categories, branch from the central question and ideas branch from the
answers the following questions.
- What ideas affect the
- What affinities affect the
- Identify a central question
to investigate. For example, product waste on the laminator or dropped calls in
a call center.
- Assemble a multi-functional
team for the brainstorming session.
- Generate and record several
affinities to segment the idea generation. For example, maintenance, training,
and raw material issues are common affinities.
- Generate and record ideas
and sub-ideas that support each affinity.
- Prioritize the affinities,
ideas, and sub-ideas.
- Draw conclusions.
You can quickly brainstorm ideas in the brainstorming list, then drag
them to the diagram to create associations between related ideas. For more
information, go to
Generate a brainstorm list.