Watch this video to learn more:
On an idea map, the central question is in the center. Affinities, which are
categories, branch from the central question and ideas branch from the
Answers the question:
- What ideas affect a central
|When to Use
||Brainstorm potential projects and project areas.
|Throughout the project
||Assist in structured group analysis; can be used to set aside
This tool has no data requirements because you use it only to collect and
- Add additional affinities as
- You can add an idea to more
than one affinity.
- Add comments to affinities,
ideas, and sub-ideas to preserve the thoughts of the group discussion.
- The team composition is
critical. Include all who have relevant process knowledge.
- Avoid having the moderator
make most of the suggestions.
- Identify a central question
to investigate (for example, product fallout on the laminator or dropped calls
in the call center).
- Based on the question to be
investigated, assemble a multifunctional team for the brainstorming session.
- Enter the central question.
- Generate and record several
affinities to segment the idea generation (for example, maintenance issues,
training issues, and raw material issues).
- Generate and record ideas
and sub-ideas supporting each affinity.
- Optionally prioritize the
affinities, ideas, and sub-ideas.
- Draw conclusions.
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Generate a brainstorm list.