Binary Logistic Regression Analysis

A binary response has two outcomes, such as pass or fail. You can include interaction and polynomial terms, perform stepwise regression, fit different link functions, and validate the model with a test sample or with cross-validation.

For example, marketers at a cereal company investigate the effectiveness of an ad campaign for a new cereal. The marketers can use binary logistic regression to determine whether people who saw the ad are more likely to buy the cereal. To see an example, go to Minitab Help: Example of Fit Binary Logistic Model.

To add output from a binary logistic regression analysis, go to Add and complete a form.