Voice of the Customer (VOC) Summary

Use to develop critical customer requirements from the data you collect in the VOC Plan.

Answers the questions:
  • What are the key customer issues?
  • What are the critical customer requirements?
  • How can you ensure that you meet the critical customer requirements?


  • Use customer responses to identify the key issues.
  • Use the key issues to identify critical customer requirements.
  • Use the critical customer requirements to identify critical business responses/actions.


  1. Have a cross-functional team complete the form to ensure that each section contains accurate and comprehensive data.
  2. In Conclusion, enter the team's analysis of the data, how it fits into the VOC Plan, and any required actions.

For more information, go to Insert and fill out a form.

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