Use the Stakeholder Analysis form to summarize the impact that stakeholders have on a project. With the Stakeholder Analysis, you can evaluate the following attributes:
- Attitude: "For" versus "Against"
- Activity: "Passive" versus "Active"
- Power: "No effective organizational power" versus "Powerful influence"
- Interest: "Not interested" versus "Very interested"
Answers the questions:
- Who are the key supporters?
- Who are the key opponents?
| When to Use |
Purpose |
| Early in the project |
Identify the key supporters (those who are active, interested, and powerful) that can help advance the project so you can keep them informed and leverage their support. |
| Early in the project |
Identify the key opponents that could negatively affect the project so you can attempt to address their needs/objections. |
Data
Your data must be a list of stakeholders that are evaluated using the following ratings:
- Attitude towards the project: (-10 = strongly against to +10 = strongly for)
- Activity relative to the project: (0 = completely passive to 10 = strongly active)
- Power within the organization to affect the project: (0 = no effective power to 10 = powerful influence)
- Interest in the project: (0 = no interest to 10 = very interested)
Guidelines
Caution: In some organizations, this tool is seen as divisive; however, when you use it properly, the identification of key opponents can help you identify and address their concerns sufficiently to let the project proceed smoothly.
How-to
- Identify stakeholders by name within the various stakeholder categories (add or modify categories as needed).
- Apply a code to each name for charting purposes.
- Using a small team, evaluate and record the attitude, activity, power, and interest for each stakeholder.
- Evaluate the two plots to determine the status of each stakeholder.
For more information, go to Insert and fill out a form.