Pairwise Comparison Matrix

As part of a QFD or a CDOV project, use the Pairwise Comparison Matrix to prioritize customer requirements and determine which of them are critical.

Answers the questions:
  • Which customer requirements have the highest priority?
  • Which customer requirements are critical?


  • Use voice-of the-customer techniques to gather customer requirements.
  • Always include each member of the cross-functional team when you prioritize customer requirements.
  • Identify regulatory standards and any additional requirements from management.


  1. In the Customer Requirements Table, enter requirements from the customers' perspective. Total and Importance Rating columns in this table are calculated automatically as you complete the Pairwise Comparison Matrix.
  2. In the Pairwise Comparison Matrix, evaluate each customer requirement "pair" and choose the requirement that is more important.
  3. (Optional) You can view Pareto charts to see the results of the calculated columns in the Customer Requirements Table.
    • Pareto Chart of Total shows which requirements were selected the most over another.
    • Pareto Chart of Importance Rating shows which requirements are the most important based on the number of times they were selected over another.
  4. (Optional) If you have market knowledge that affects the current important ratings, you can adjust them in the Adjustments to Importance Rating section.

For more information, go to Insert and fill out a form.

By using this site you agree to the use of cookies for analytics and personalized content.  Read our policy