Marketing data

Marketing executives of a home-improvement retailer want to develop a dashboard that provides them with visibility into the economic environment and the consumer's engagement with home-improvement related activities. The executives determine that a dashboard displaying 4-5 metrics would be most efficient. Preliminary research determined 11 key economic and engagement metrics that are candidates for the dashboard.

You can use this data to demonstrate Cluster Variables.

The worksheet contains monthly values for a variety of relevant economic variables related to consumer's interest and ability for spending on home improvement. It also includes measures of consumer shopping activity for the home improvement industry in general and for the retailer's company specifically.

Worksheet column
S&P
Cons Conf
Emp Level
Home Sales
Money Supply
Short Term Savings
Mid-to-Long Term Savings
Disp Income
Spending on HI
HI Shopping
Comp Spec Shopping
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