Online downloads data

A company that sells online book downloads collects a large amount of data to understand the target audience and to increase online book sales.

You can use this data to demonstrate Minitab Connect™.

Worksheet column Description
Customer ID The unique customer identifier
Region The continental region of the customer: 1–7
Birth Year The birth year of the customer
Age The age of the customer
Marital Status The marital status of the customer
Education The education level of the customer
Income The annual income of the customer
Membership Date The date that the customer became a member
Purchase Date The date of the customer's most recent purchase
Genre The genre of the customer's most recent purchase
Biography The total number of downloads from the biography genre for the customer
Drama The total number of downloads from the drama genre for the customer
Fantasy The total number of downloads from the fantasy genre for the customer
Fiction The total number of downloads from the fiction genre for the customer
Nonfiction The total number of downloads from the nonfiction genre for the customer
Mystery The total number of downloads from the mystery genre for the customer
Poetry The total number of downloads from the poetry genre for the customer
Science Fiction The total number of downloads from the science fiction genre for the customer
WebVisitsMonth The number of times a customer visits the website per month
Email Whether the customer has an email account: 0 or 1
Facebook Whether the customer has a Facebook account: 0 or 1
Instagram Whether the customer has an Instagram account: 0 or 1
Twitter Whether the customer has a Twitter account: 0 or 1
Snapchat Whether the customer has a Snapchat account: 0 or 1
WhatsApp Whether the customer has a WhatsApp account: 0 or 1
Other Whether the customer has another social media account: 0 or 1
Accept First Email Offer Whether the customer accepted the first email offer for most recent purchase: 0 or 1
Accept Second Email Offer Whether the customer accepted the second email offer for most recent purchase: 0 or 1
Accept Third Email Offer Whether the customer accepted the third email offer for most recent purchase: 0 or 1
Accept First SM Offer Whether the customer accepted the first social media offer for most recent purchase: 0 or 1
Accept Second SM Offer Whether the customer accepted the second social media offer for most recent purchase: 0 or 1
Accept Third SM Offer Whether the customer accepted the third social media offer for most recent purchase: 0 or 1

Download OnlineDownloads.xlsx

By using this site you agree to the use of cookies for analytics and personalized content.  Read our policy