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A company that sells online book downloads collects a large amount of data to understand the target audience and to increase online book sales.
A company that sells online book downloads collects a large amount of data to understand the target audience and to increase online book sales.
You can use this data to demonstrate Minitab Connect™.
| Worksheet column | Description |
|---|---|
| Customer ID | The unique customer identifier |
| Region | The continental region of the customer: 1–7 |
| Birth Year | The birth year of the customer |
| Age | The age of the customer |
| Marital Status | The marital status of the customer |
| Education | The education level of the customer |
| Income | The annual income of the customer |
| Membership Date | The date that the customer became a member |
| Purchase Date | The date of the customer's most recent purchase |
| Genre | The genre of the customer's most recent purchase |
| Biography | The total number of downloads from the biography genre for the customer |
| Drama | The total number of downloads from the drama genre for the customer |
| Fantasy | The total number of downloads from the fantasy genre for the customer |
| Fiction | The total number of downloads from the fiction genre for the customer |
| Nonfiction | The total number of downloads from the nonfiction genre for the customer |
| Mystery | The total number of downloads from the mystery genre for the customer |
| Poetry | The total number of downloads from the poetry genre for the customer |
| Science Fiction | The total number of downloads from the science fiction genre for the customer |
| WebVisitsMonth | The number of times a customer visits the website per month |
| Whether the customer has an email account: 0 or 1 | |
| Whether the customer has a Facebook account: 0 or 1 | |
| Whether the customer has an Instagram account: 0 or 1 | |
| Whether the customer has a Twitter account: 0 or 1 | |
| Snapchat | Whether the customer has a Snapchat account: 0 or 1 |
| Whether the customer has a WhatsApp account: 0 or 1 | |
| Other | Whether the customer has another social media account: 0 or 1 |
| Accept First Email Offer | Whether the customer accepted the first email offer for most recent purchase: 0 or 1 |
| Accept Second Email Offer | Whether the customer accepted the second email offer for most recent purchase: 0 or 1 |
| Accept Third Email Offer | Whether the customer accepted the third email offer for most recent purchase: 0 or 1 |
| Accept First SM Offer | Whether the customer accepted the first social media offer for most recent purchase: 0 or 1 |
| Accept Second SM Offer | Whether the customer accepted the second social media offer for most recent purchase: 0 or 1 |
| Accept Third SM Offer | Whether the customer accepted the third social media offer for most recent purchase: 0 or 1 |
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