On an idea map, the central question is in the center. Affinities, which are categories, branch from the central question and ideas branch from the affinities.
Answers the question:
- What ideas affect a central question?
|When to Use
||Brainstorm potential projects and project areas.
|Throughout the project
||Assist in structured group analysis; can be used to set aside nonsignificant inputs.
This tool has no data requirements because you use it only to collect and organize data.
- Add additional affinities as needed.
- You can add an idea to more than one affinity.
- Add comments to affinities, ideas, and sub-ideas to preserve the thoughts of the group discussion.
- The team composition is critical. Include all who have relevant process knowledge.
- Avoid having the moderator make most of the suggestions.
- Identify a central question to investigate (for example, product fallout on the laminator or dropped calls in the call center).
- Based on the question to be investigated, assemble a multifunctional team for the brainstorming session.
- Enter the central question.
- Generate and record several affinities to segment the idea generation (for example, maintenance issues, training issues, and raw material issues).
- Generate and record ideas and sub-ideas supporting each affinity.
- Optionally prioritize the affinities, ideas, and sub-ideas.
- Draw conclusions.
For more information, go to Generate a brainstorm list.