Provides a semi-scientific method for determining which combinations of customer requirements and technical requirements have the most leverage for improving products or services. The House of Quality (HOQ) matrix is also used as a benchmarking tool to compare your product or service to the products or services of your primary competitors.
|When to Use||Purpose|
|Pre-project||The HOQ matrix is one of the most effective tools for identifying product or service areas where improvements will have the greatest effect on customers. It also benchmarks the products or services of primary competitors, identifying areas where your products or services lag behind those of your competitors and areas in which enhancements can create competitive advantages. Identifying major improvement areas allows you to create a list of potential improvement projects.|
No data requirements exist because you only use this tool to collect and organize data.